Motion + Video
Motion is an extension of how I build and express a brand. Every frame is considered, and each moment serves a purpose. From quick product teases to recipe-driven storytelling, I shape short-form motion that feels clear, inviting, and aligned with the visual world I’ve created for Howl at the Spoon.
I concept each piece from the ground up, blending design, copy, and pacing to guide how the brand moves and behaves. Whether directing a quick social clip or crafting a simple motion loop, my focus stays on clarity, rhythm, and a unified story that works across platforms.
Beyond short-form work, I have also led full commercial productions as a Creative Director, working with both internal and external teams. Some shoots have been scrappy with no budget, and others have been large, well-funded productions. That range has shaped the way I approach motion, giving me flexibility and a strong sense of how to get the right result at any scale.